Women’s magazines aren’t just brainwashing you into believing you must be young, thin, blonde, and beautiful.
They’re also brainwashing you into believing you must eat dairy to be healthy and fit.
I’m always encouraging people to do their own vegan and vegetarian research.
Visit websites like The Physician’s Committee for Responsible Medicine (yes, this site is run by DOCTORS!)
Browse blogs for recipes and to learn from other people’s experiences.
Read read read read READ – especially classic books like The China Study, Diet for A New America, Becoming Vegan, What To Eat, Food Politics, and Fast Food Nation.
Watch a few movies like Forks Over Knives, Supersize Me, and Food, Inc.
Subscribe to VegNews.
And, also – be aware that there are large and powerful forces out there that do NOT want you to be vegan. (No, I’m not talking about Satan or your mother-in-law.) I’m talking about the USDA – United States Department of Agriculture – and the National Dairy Council, among others. These government funded agencies invest heavily in marketing campaigns designed to keep everyone drinking milk (or eating meat, or eggs).
The story of the utterly brilliant and completely manipulative Got Milk? campaign launched in the 1990’s is truly incredible, with the dairy industry targeting minorities for the first time and partnering with everyone from Pillsbury to Nabisco to Dole to Barbie … yes, Barbie …
Not to mention all the celebrities with their milk moustaches. Drink Milk … all the cool celebrities are doing it …
Truly an ongoing example of brainwashing at its finest.
But most of us who’ve been vegan for awhile know how to recognize that kind of advertising.
Which may be why advertising is getting steadily more insidious.
Like in women’s health and fitness magazines. I was flipping through a couple this morning. Ok, I’m smart enough to know that unless I’m reading VegNews or possibly an alternative health magazine, there are going to be recipes that feature meat or fish or dairy. And I don’t have a problem with that – I just flip right over them.
Which was why I was a bit surprised when the November/December copy of Fitness started seeming like one huge ad for the dairy industry, even though I was avoiding the recipes!
I actually went back to the beginning to see how many dairy references I could find …
- p 17, “I Lost 224 Pounds!” “Fruit is the best way to tame my sweet tooth. I toss pineapple and banana slices with vanilla yogurt.” If fruit is the best way to tame your sweet tooth, why the sugary vanilla yogurt?
- p 22-23 – Jennie Finch, a 2 time Olympic Medalist, in a two-page ad for baby yogurt
- p 24 – “I always eat a turkey sandwich for lunch. How do I spice it up?” Answer: “Fill a wrap with turkey, salsa, and light cheese … Have turkey, cranberry sauce, and light cream cheese on an English muffin.”
- p 34 – “Snack on a cube of cheese before sipping wine: The calcium creates a film over teeth that guards against stains.” (Uhh, most likely it’s the fat in the cheese creating the film, not the calcium.)
- p 73 – An ad for Smart Balance milks targeting children 12-24 months and 2+ years.
- p 104 – “Aim to have one cup (of yogurt) a day.“
- p 124 – Ad for Healthy Choice Four Cheese Ziti Marinara
- p 124 – One of the “6 Fat Fighting Superfoods” – Whey Protein. “When you’re losing weight, eating whey protein can help reduce the loss of lean muscle mass, which keeps your metabolism revved,” and “Whey protein powder isn’t just for smoothies. Mix it into yogurt and pudding or add it to the dry ingredients when you’re baking muffins or cookies.” Because you just can’t add too much powdered milk to food!
- p 125 – Ad for Healthy Choice Greek Frozen Yogurt
- As for recipes? No vegan ones … one vegetarian one for a kale and butternut squash saute that calls for goat cheese …
- p 140 – “Take It Cheesy” – French Toast Sandwiches with Turkey and Swiss, which calls for 5 large eggs and Swiss cheese. Yes, I actually flipped back to the cover of the magazine to be sure I was reading a health and fitness magazine when I saw this one.
- p 144 – “Cheesy Chicken Meatball and Tortellini Soup” (Obviously, Fitness sees the word “cheesy” as a major selling point.)
- Inside back cover – “Our After. Alone, we train hard. Together, we train harder. We refuel with lowfat chocolate milk to get back essential nutrients, and for high quality protein to help rebuild. So we can push even harder tomorrow. Got CHOCOLATE milk?” Featuring members of the USA Swimming Team (and the Got Milk? campaign).
A few other brainwashing moments I noted not related to dairy:
- p 38 – “Getting Piggy With It” – “People whose breakfast contained pork were less hungry at lunch than those who just ate eggs, toast, and an apple.” Fitness’ recommendation: Eat bacon and turkey sausage.
- p 122 – “Six Fat-Fighting Superfoods” – Eggs. “Eggs are the best protein source on the planet … Start your day with two scrambled eggs instead of waffles or cereal.”
- Amusingly, under “Smart Nutrition” on page 128, Fitness directly contradicts everything they said about eggs as a “Fat Fighting Superfood … “Crack Down … Use two egg whites or a quarter cup of egg substitute in place of one egg and you’ll trim about 60 calories and six grams of fat from your treats. You can skip eggs altogether by combining a half teaspoon of baking powder, one tablespoon of vinegar and one tablespoon of water, says Patricia Kendall, Ph.D., R.D….Or mix together one tablespoon of omega-3-rich ground flaxseed with three tablespoons of water.“
Hmmm. I knew women’s magazines try to brainwash us into a certain media perception of thinness, blondeness, and beauty. But this? Were all women’s health and fitness magazines like this?
I next picked up the November issue of Women’s Health.
- Cover – Giada, Celebrity Chef, is eating what appears to be plain popcorn. On page 3, it’s revealed there’s actually butter and cheese. Ok…buttered popcorn is kind of the norm.
- p 12 – How I Reenergize My Day – Orange-Carrot Juice. Hmmm! It’s vegan!
- p 23 – Natural Energy – “It turns out that a banana is effective workout fuel … Study authors say bananas seem to have a near-perfect mix of carbohydrates, potassium, vitamins, and antioxidants.” So they’re actually recommending bananas – without yogurt. Interesting.
- p 28 – There’s a blurb promoting fish, but another promoting fruits and veggies! Eating more produce may help people kick the smoking habit. “Previous research shows that cigarettes often taste worse after eating fruits and vegetables, which may reduce the desire to smoke.”
- p 86 – A recipe section on “Winter Greens,” featuring 2 vegetarian recipes and 2 vegan.
- p 92 – Ad for Healthy Choice Four Cheese Ziti Marinara.
- p 93 – Ad for Healthy Choice Greek Frozen Yogurt.
- p 94 – 3 recipes for butternut squash, two vegan and one vegetarian.
- p 100 – An actual recipe for a tofu scramble.
- p 152 – A recommendation for kefir (because of up to 50 different probiotic strains) for those who are suffering from gastric distress.
Hmmm…. quite a difference!
So, bottom line …
Be careful of what you read on a regular basis … Are your magazines supporting your lifestyle, or trying to undermine it?
Understand that others may be reading the cr*p you are not, and that could be influencing their opinions (and hence their support or non-support of your lifestyle).
And surround yourself with positive people that support you, AND positive media that supports you!