Seven years ago today—August 24, 2019—I published my first review of Burger King’s then-brand-new Impossible Whopper. In 2019, seeing a plant-based burger prominently advertised by one of the world’s largest burger chains felt genuinely exciting, groundbreaking, and remarkable. Plant-based people felt seen! It’s now 2026, and plant-based meat on mainstream menus doesn’t seem nearly as…

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